And want badly: your attention. We live in an Attention Economy, and their Computers can tell easily enough if you are paying attention to them, or something else.
We now live a world divided into People who understand Computers (20 %) and those who do not (80 %) and this is a conservative estimate.
They can not ony tell how smart you are, they can tell who you are. You have a number, and they know what that number is.
Not too long ago, the world wanted dumb consumers, because they would buy anything. The world is smarter now, and it wants smart people, because they can make money for them.
Yes, you read that right - smart people make money, and a lot of it.
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