America has turned Marketing into a Fine Art, where they manipulate the consumer shamelessly.
And the consumers, for their part, feel they are privileged beings.
Orosi, where I live, is full of failed companies. The only bar in town barely survives.
But Pollolandia has just opened, and is thriving.
The name is a combination of pollo (chicken) in Spanish and land in English.
Anyone who walks in the door is a customer, and is treated that way. This is a new approach, and does not offend the natives.
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