How did I arrive at this conclusion? By thinking of our Avon Lady back in the Fifties in my hometown of Nauvoo, Illinois (population one thousand).
This lady was a perfect fit for the job. Even my mother (not the most sociable of persons) was glad to see her. and buy some trinkets she didn't really need.
Why was she so popular? Because she told women what they wanted to hear: the good news. Suitably spiced up with the latest gossip.
They didn't want to hear bad things, only good things.
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