NY Times
This is the perfect example, of this observation - important information is hard to understand. Not easy to understand, as it is commonly assumed.
I got bogged down in the reading of this article half-way through it. And I am sure most readers are the same way. Our minds are built, to discard any information, it cannot understand easily.
How can we tell if something is important? We have to rely on one of the oldest of strategies - if smart people think something is important - it probably is.
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