The Powerful Appeal of Not Being

It is powerful, because it is so easy, and because you cannot be blamed for anything bad that happens.

You can simply say "I was not there!" When bad things happen. And take credit, when good things happen.

This is better than just being invisible, and idea that has been around for a long time. It lets you be invisible, or visible - depending on which would do you the most good.

This implies two versions of the Self - (1) a Self that exists, and can be referred to, and (2) a Self that does not exist, and cannot be referred to.

The Internet world is full of links, or references. If you cannot be referred to, you do not exist in that world!

Which is fine, for many people - because they do not want to be there.