Because it made using the Computer easy, Even things you didn't know you wanted to do, are easy and fun.
It is taking over your mind, and making it available to others. Who value it more than you do.
Compare what Facebook and Google do for you.
Google wants to make you smarter It can't help doing this because it is so smart itself. Facebook has no such ambition. If you never get any smarter, this does not bother it in the least.
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