If you spend anytime at all in the computer world, you will notice this brutal contrast.
Software Companies want to make money, as fast as possible, and as much as possible. Software Developers simply want to make better Software.
I have worked for both and have noticed that companies who make better software, make more money.
You have to convince the Developers (and the Users) that you are on their side.
Ethereum Blockchain as a Service is now on Azure. Microsoft is making a serious attempt to straddle that fence And they may succeed.
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