This model was described by Adam Smith, in 1776, and it was simple - if everyone acted in their own self-interest, society as a whole would benefit, economically.
Actually, what he wrote, was not so simple. He was aware of the defects of this model, and thought it should be used with care. But his objections were ignored, in the rush of the emerging countries, especially England - to become rich and powerful, in the Industrial Revolution.
Two hundred years later, in 1976, it was still the Business Model - and was defended (by Big Business, as well as smaller ones) against any competing models.
But it was forced to change, because it was no longer so profitable - all the big oil fields had been discovered, and were being pumped dry. And the Computer (its Software, actually) operates on a different business model.
Right now, I am taking the Machine Learning Crash Course (MLCC) provided by Google, for free. Anyone can understand this, it is described in simple steps, with friendly videos. Google is giving away its expertise - so other companies can use it.
Something that never would have happened fifty years ago!
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