During her time in the White House, Obama grew into a symbol for rejecting the cool distance inherent to symbolism; she was the first First Lady to court an air of “relatability,” and she retained it even as she became one of the most popular Americans in history. Now “Becoming” is the heralding of her second coming, as an unprecedented, potentially billion-dollar American brand.
It is worth noting, that she grew up in the black slums of Chicago - and become a success as a lawyer, before she met her husband.
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