It's important to speak of most people when talking about people - because the masses have become important, and decide what 80 percent of the people (or more) want. This is power, and power that cannot be denied!
The first thing they ask themselves is - what does everyone else want? And they have the amazing ability to determine what that is - and they are seldom wrong.
So what's new? You may say, people have been this way forever - we are social beings, and our most important accomplishments have always been social.
True, but the size of these societies are now greater, and consist of more of the same. This quantitative difference, creates a qualitative result. As every advertiser knows.
Now I have said what they are - it's time for me to say how they got that way. And the answer is easy - Television! They all watch the same TV shows.
This is their reality, and they will accept no substitutes.
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